Post by princehira on Oct 29, 2024 4:01:07 GMT -6
Do you know when you post an image, text or video on your company's Facebook page ? These are organic posts , that is, free posts , which aim to deliver content to those people who are already part of your audience, who like or follow your fan page.
This is the number of people you can reach for free with posts on your page. A few years ago, companies realized the value of this for their strategies and even small business managers began to use the largest social network for advertising purposes .
However, this reality has changed due to increased competition . According to Brian Boland , Facebook 's vice president of product marketing , the algorithm was changed with the aim of sorting and ranking what is most important to each user.
Tip: Why rank your website well in organic search and how to do it?
The changes woocommerce web design service have reduced the organic reach of many pages. In 2012, content was delivered to around 16% of people who liked a fan page. In 2014, this average dropped to 6.5% and today it is less than 2% .
In January 2018, Facebook founder and CEO Mark Zuckerberg announced that, in order to fulfill the company's mission of helping people connect with each other, the algorithm would henceforth favor publications from personal profiles and groups , decreasing the organic reach of business pages.
Increasing audience reach with ads
The first alternative to get around the organic reach limit is by boosting posts . Starting at R$1.00 per day , you can show your post to people who have already liked your page. You can also include the friends of these users or create a new audience, but for this, it is more advisable to use the ad manager
Tip: Complete Guide to Inbound Marketing
In this option, creating a campaign is more complete, with choosing objectives , segmenting a target audience (not restricted to fans of your page) and creating A/B tests . You can send your message to people who have the ideal buyer profile , that is, segment the universe of users of the social network based on data such as gender, age, purchasing behavior, among others.
The network will show you an average of how many people will be reached with each campaign based on your budget , helping you create strategies with more predictability.
Creating an ad is the best way to reach a business's personas and get the desired results without relying on organic reach.
Just like Google Ads, it is possible to run campaigns with commercial objectives , but advertising on Facebook offers several possibilities to reach an audience that does not yet know the company. Or that is not ready to buy, working on other levels of the funnel.
Click on the banner below and check out everything about a method that will revolutionize the way your company wins customers!
Inbound Marketing Manual
In this sense, it is perfectly possible to be successful with lead generation campaigns , increased brand recognition and remarketing, which is quite common in e-commerce .
The great advantage of advertising on Facebook , therefore, is being able to access its network of more than a billion users , in addition to the low investment costs .
This is the number of people you can reach for free with posts on your page. A few years ago, companies realized the value of this for their strategies and even small business managers began to use the largest social network for advertising purposes .
However, this reality has changed due to increased competition . According to Brian Boland , Facebook 's vice president of product marketing , the algorithm was changed with the aim of sorting and ranking what is most important to each user.
Tip: Why rank your website well in organic search and how to do it?
The changes woocommerce web design service have reduced the organic reach of many pages. In 2012, content was delivered to around 16% of people who liked a fan page. In 2014, this average dropped to 6.5% and today it is less than 2% .
In January 2018, Facebook founder and CEO Mark Zuckerberg announced that, in order to fulfill the company's mission of helping people connect with each other, the algorithm would henceforth favor publications from personal profiles and groups , decreasing the organic reach of business pages.
Increasing audience reach with ads
The first alternative to get around the organic reach limit is by boosting posts . Starting at R$1.00 per day , you can show your post to people who have already liked your page. You can also include the friends of these users or create a new audience, but for this, it is more advisable to use the ad manager
Tip: Complete Guide to Inbound Marketing
In this option, creating a campaign is more complete, with choosing objectives , segmenting a target audience (not restricted to fans of your page) and creating A/B tests . You can send your message to people who have the ideal buyer profile , that is, segment the universe of users of the social network based on data such as gender, age, purchasing behavior, among others.
The network will show you an average of how many people will be reached with each campaign based on your budget , helping you create strategies with more predictability.
Creating an ad is the best way to reach a business's personas and get the desired results without relying on organic reach.
Just like Google Ads, it is possible to run campaigns with commercial objectives , but advertising on Facebook offers several possibilities to reach an audience that does not yet know the company. Or that is not ready to buy, working on other levels of the funnel.
Click on the banner below and check out everything about a method that will revolutionize the way your company wins customers!
Inbound Marketing Manual
In this sense, it is perfectly possible to be successful with lead generation campaigns , increased brand recognition and remarketing, which is quite common in e-commerce .
The great advantage of advertising on Facebook , therefore, is being able to access its network of more than a billion users , in addition to the low investment costs .